Put a billboard on your land
Free site check. We assess your property, secure council approval and bring in an established outdoor operator to lease the site from you.
If your property faces a busy road, it may suit a billboard. A billboard uses a small part of a site, and the operator pays you rent for that space under a long-term lease. Eveada Outdoor finds and assesses sites, manages the council approval and connects landowners with outdoor operators. Most properties don’t qualify, so we’ll tell you quickly if yours does.
Does your property suit a billboard?
| Factor | What we look for |
|---|---|
| Traffic | A main road with steady traffic. We check the state traffic counts for your road. |
| Visibility | A clear view for drivers that trees or likely new buildings won’t block. |
| Zoning and council rules | Zoning that allows advertising signs, and room for the size the council permits. |
| Power | Reliable grid power nearby for a digital screen. Static signs don’t need it. |
| Flood and ground | Flood-prone sites may suit a static sign or a raised structure. |
| Access | Room for a crane during construction and for maintenance crews afterwards. |
Check your road’s traffic count: Queensland · New South Wales · Victoria · Western Australia · South Australia · Tasmania
What could a billboard earn you?
Eveada Outdoor offers a fixed annual rent, so you know what you will receive. The amount depends on traffic, visibility, the format the council allows and local advertiser demand, so it varies widely from site to site. Digital sites generally attract a higher rent than static ones because they carry several advertisers at once.
A share of the advertising revenue is available only where the landowner shares the approval costs with us. Most landowners choose fixed rent, because Eveada Outdoor then carries all the cost and risk of getting approval.
After the assessment we’ll give you an indicative rent for your site, in writing, before you sign anything.
How it works
- Free site check. Send us the address and a few photos from the road. We aim to reply within 3 days.
- Assessment. We check traffic, visibility, zoning, power and flood risk. If the site isn’t suitable, we tell you why.
- Option agreement. If it is suitable, we agree an option that gives us time to seek approval and line up an operator. You pay nothing.
- Council approval. We prepare and lodge the development application and deal with council. Eveada Outdoor pays for the application and carries the risk.
- Lease and build. An outdoor operator signs a lease with you, usually for 10 years with an option for a further 10. Adstruct, a related company holding a Queensland builder licence, builds the structure. Rent starts on the date agreed in the lease.
Allow several months from assessment to approval; complex sites take longer. If council refuses the application, you owe nothing.
Billboard formats
| Format | Size | Usual location |
|---|---|---|
| Classic poster | 6 × 3 m | Sub-arterial roads |
| Super 8 | 8.3 × 2.22 m | Local roads |
| Supersite | 12.66 × 3.35 m | Arterial roads and highways |
| Digital screen | Varies | Busy roads with reliable power |
Which formats suit your site depends on council rules, zoning and the space available.
Approvals
Most billboards need a development approval from the local council. In Queensland, an application for a sign near a state-controlled road may also be referred to the state for assessment, and signs inside the road corridor need Transport and Main Roads approval. We manage the application and tell you early if approval looks unlikely.
Frequently asked questions
Who owns the billboard?
The operator owns the structure and leases the land from you. If you would rather fund and own the structure yourself, Adstruct can design and build it; ask us what’s involved.
Do I pay anything?
No. Eveada Outdoor pays for the assessment, the application and the council fees, and carries the risk if approval is refused. You have no cost risk.
Can I take a share of the advertising revenue instead?
Only if you share the approval costs with us. Most landowners prefer fixed rent with no cost risk.
How long is a lease?
Our usual lease is 10 years with an option for a further 10, reflecting the cost of building the structure. The exact term is agreed before you sign.
Who pays for power?
A digital billboard has its own electricity meter, paid for by the operator.
What if I sell the property?
The lease stays with the land and passes to the new owner. Have your lawyer review the lease terms before you sign.
What if council says no?
We explain why and end the option. You owe nothing.
Interested in investing in billboard sites rather than hosting one? Register your interest on our investor page.
Free site check
Tell us about your property. We’ll check it against the criteria above and aim to reply within 3 days.
General information only. Billboard rent, lease terms and approvals vary by site and council. Nothing on this page is a promise of rent or approval.